Caroline Wilson has launched a scathing attack on St Kilda’s Steven King and Gold Coast’s Damien Hardwick over their public comments regarding Northern Territory AFL expansion. The veteran journalist slammed the coaches for distancing themselves from future deals at the worst possible moment.
Poor Timing From Senior Figures
Wilson’s fury centres on the coaches choosing to air doubts about NT expansion just as the AFL was attempting to solidify long-term commitments to the region. Both King and Hardwick made public statements questioning the viability of ongoing Northern Territory arrangements for their respective clubs.
The timing couldn’t have been worse. With the AFL actively promoting growth in non-traditional markets, having senior figures from Gold Coast Suns publicly undermining expansion efforts sends mixed messages to stakeholders and potential investors.
Industry Leadership Under Fire
Wilson’s criticism extends beyond mere disagreement with their position. She’s questioning whether senior AFL figures understand their broader responsibilities to the competition’s growth strategy. When coaches speak publicly about expansion markets, their words carry weight far beyond their individual clubs.
The AFL Hub has been pushing hard for Northern Territory engagement, making the public dissent from established coaches particularly damaging. Wilson argues that internal concerns should remain internal, especially during critical negotiation periods.
King and Hardwick’s comments risk undermining years of relationship-building in the Territory, where the AFL has invested heavily in grassroots development and community engagement programs.
JS — Breaking news reporter, australiafootball.com